Blog

It is quite interesting how I see customers walk in and look for that one piece that can have a sentimental value attached to it. I might seem like I’m just in the business of selling and pushing targets, but there’s always the hidden aspect of creating a fascinating customer experience, adding rhythm to the…

When life gives you lemons… Sometimes life gives us lemons and at times it is as sweet as honey. We face good and bad times every now and then. In it all, we must focus on the positive side to remain sane. We are lucky to have been given the will to choose because most…

What is love? One of the most frequently asked questions and has thousands of answers. Nobody can really define it. Many people have tried to describe it based on their feelings or experiences, but I choose to see it as more than just a fiery feeling. It is a choice. Various philosophers have long tried…

The Benefits of Wearing Gold Gold is one of the oldest metals discovered by humans and its use in jewellery dates back to the earliest civilizations. To date, gold remains one of the most popular metals in jewellery making due to its appearance and timeless beauty. It has always been a symbol of wealth and…

Silver has been used since the dawn of civilization for its unique properties. It wards off unseen evils and enhances spirituality. Nonetheless its most imperative benefit and also scientifically proven, is its healing properties. The health benefits of silver are quite remarkable. It is a metal with a long history of use in ornaments and…

Jewellery is an accessory of expression. It can reflect your mood, feelings or even your personality. However, there are also some basic rules for matching it with outfits. Here are some Aurex tips on how to do the matching…. Matching Jewellery With Everyday Outfits Casual clothing like jeans and t-shirts are the in thing for…

The history of Father’s Day Father’s’ day is a day set aside to honour fathers or father figures in our lives. In Zimbabwe and most countries around the world, Father’s’ Day is celebrated on the third Sunday of June every year. According to some sources, an American woman called Sonora Smart Dodd started Father’s’ Day.…

How many rings? How many rings should a woman wear. There are so many questions concerning this. These questions are derived from cultural backgrounds, professions, and style amongst other factors. The thing about jewellery is that it is a very personal thing, and every jewellery lover gets to make or break their rules based on…

Sandra woke up optimistic on a good Friday morning. Indeed, it was good because on that day she received the most important call of her life. She had been pondering all weekend about the business proposal she had sent to one of the top hotels in town. She wondered if they had even looked at…

What is white gold? In its natural form, gold is yellow. It is rarely made into jewellery in its natural state because it is just too soft. It has to be mixed with harder metals for added durability and strength. Gold is made into an alloy (a combination of metals), usually seen in 5 karat,…

From the basic knowledge that we all have, investment is often referred to as an asset acquired or invested in to build wealth. And in most cases, people tend to invest in businesses, properties and funds, leaving out jewellery. Jewellery can be used as currency, inheritance, and investment. Jewellery is a worthwhile investment though it…

Dream or nightmare? I have not been sleeping lately and l cannot really say why because l should be happy. I should be content, they say. My long-time boyfriend proposed marriage to me two days ago but suddenly I am not at ease. The ring is beautiful, but l am not sure if its authentic.…

  I had a quite enlightening interaction with a certain man who was buying jewellery for his wife at one of our Aurex retail stores. Normally, male customers come and ask for ‘suggestions on the best jewellery I can get my partner’. We, on the other hand, usually already have a very long list of…

The Joys of Valentine’s Day People tend to celebrate Valentine’s Day differently, but one thing is for sure : a lot the joy comes from receiving sweets, flowers, heart-shaped notes and so forth from your loved one. Even sour relations come alive on that day. Flames of love are rekindled. A million love songs, poems…

Bracelets are a quick and easy way to enhance one’s looks and are the ultimate accessory to make a statement. They are always in style and have been decorating our wrists since ancient times because they create a feeling of elegance and class. Ancient people used different materials to make bracelets such as wood, seeds and…

As the year begins, we take a look at what we are predicting to be the biggest jewellery trends for 2022 and beyond in the Zimbabwean market. Also check out trend forecasts in other markets here and here, for inspiration. Diamond rings This past year the number of times clients have requested rings with real…

New Year’s resolutions  New year new resolutions, does this really work? Why are we so focused in January with a clear vision of what we want to achieve then by March we have already forgotten about it? How can you finally achieve your new year’s resolutions? Here are a few tips on how to stay…

Dressing is an art Jewellery can be chosen depending on one’s personality, unique style, or taste. However, for some people finding the right pieces of jewellery can be cumbersome. Someone once said, “Just like clothing, jewellery needs to be right fit.” Yeah, right, because it’s personal. Here are some hints to help you select jewellery…

December is here, meaning the festive season is here. The time comes with a lot of activities which include gifting each other. One of major problems that people face during this period is on deciding what to buy as a gift. Many people run to clothes but not so many people think about buying someone…

The tradition of Christmas gifts The Christmas holiday is a day earmarked to commemorate the birth of Jesus Christ and the tradition of gift giving on Christmas is related to the gifts that were presented to the baby Jesus by the Wise Men from the East. Over the years Christmas gifting has become a culture…

CHRISTMAS GIFTS It’s almost that time of the year again! The time where everyone is filled with the spirit of giving as if some giving portion has been sprinkled in the atmosphere. It’s crazy because even those who are well known stingy stooges forget their title and give!  We spend, spend, and spend and even…

. Whether to pick gold or silver jewellery has always been a long-debated topic and there’s plenty of confusion around which metal to settle for. Aurex Jewellery has for years manufactured both gold and silver jewellery. Below are some pointers to assist you figure out which metal to settle for. The Tradition/norm As a starting…

As a jewellery business, we dread the month of November. Sales somewhat take a nosedive. There are very few to no weddings in November. It is said to be a sacred month. Nothing that is of the spirits or ancestors is done in this month. Any cultural rituals carried out during this time are deemed…

As a person who loves romantic gestures, being part of any love story thoroughly thrills me. I have shared great moments with family, friends, and even total strangers. This makes my job at Aurex more of a hobby. Sometime last year, my sister’s then boyfriend asked for my help in choosing a ring for her…

I grew up eKasi, koNtuthu Ziyathunqa, where any man seen to have a keen interest in jewellery was termed a ‘sissy’. All I heard was “real men must be seen where there is some menial work”. Well, that was then, you know the saying ‘when you are in your mother`s kitchen you think her cooking…

Summer is finally upon us, and with it comes the time to flaunt the elaborate or subtle jewellery pieces you have been hiding under your winter layers all season long. Adorning yourself with jewellery should be planned with zeal and dexterity. I will share my top 4 tips on how to look suave whilst at…

It’s topical on everyone’s radar! Personalised jewellery is something we have always loved. It is jewellery where you have input and control over the final appearance or creation of the actual piece. The yearning for personalised products is getting stronger. Consumers are demanding control over their buying destiny. ”Why personalized jewellery?”, you might ask. Well,…

It was on a cold, calm day and Nomzamo was feeling ecstatic to be meeting her old best friend whom she had last seen five years ago on their graduation day. They had gradually lost touch due to long distance and their busy lifestyles, Nomzamo thought. However, amidst the excitement there was some gloominess that…

Nowadays fake jewellery is being sold all over the world. False hallmarks can be engraved into various pieces of jewellery, counterfeit gems can be used instead of real ones, and sometimes silver products can be sold as white gold. So, it’s important to be alert of these things when you’re shopping for rings, chains, bracelets, earrings, or any other jewellery…

Getting married to the right partner is everyone’s dream and hope, so if one finds his or her better half my advice is “get married now”. You only live once, right? Planning for a wedding requires proper organization by getting ideas of venue, wedding colors, food, decor and activities. With the ongoing global pandemic of…

What is the meaning of a key pendant? A key is a symbol that can symbolize many things depending on who is giving away the key. There are different meanings attached to a key pendant. I realized that it can be a symbol that someone has reached a certain age in life, for example, the…

Precious Jewels Lost I remember back in the days when we used to do everything as a family. Eat together, play together and clean together. I also remember the one day when we were cleaning the house and my Gogo (grandmother) removed her wedding ring, obviously from Aurex Jewellery and covered it in some tissue…

Our customers’ dilemma If you have visited any one of our Aurex showrooms intending to buy a jewellery piece and it was not available in stock, or it needed to be adjusted for size, you will attest to the fact that you were advised to “come back in 10 working days”. We have witnessed first-hand…

In that perfectly curated jewellery box might be some of the most meaningful, beautiful, and possibly expensive pieces you own, but are you treating them with the utmost care? Mistakes are made easily. When you own something as precious as a piece of jewellery, you want to take care of it properly to prevent nasty…

As a Jewellery Sales Consultant, I’m often met with the question “Is this pure gold?”. This question is not an easy one to answer from a technical standpoint. Let me try and show you why I say that. Let’s start with some basic maths. Gold purity is measured in karats. This is just the unit…

   Celebrating our heroes To honour those members of the armed forces who gave their lives to defend Zimbabwe the nation holds an annual day of remembrance for them. Celebrations are held at the national heroes’ acre, where fallen heroes are buried. The day is celebrated with music, dance and performances alike a from various…

Trying to figure out a ring size can be confusing, especially when you’re buying for someone else, and trying to pull a surprise. Whether you’re looking for your first ring or you’re already stacking, we’ve got your back! Our ring sizes use standard UK and US measurements. Confusingly, different countries (like the UK, France, Germany, Japan…

Your smile is your logo, we are always reminded as salespeople. It must be almost natural every time you are appeasing the ‘King’ who is the customer even when they impertinently remind you that they pay your salary. Somewhere at the back of my mind I’m thinking, yes, I need you to buy because I…

If I am to be honest, when I started work at Aurex, I was not a jewellery person. I lacked an appreciation for it. Maybe once in a blue moon I would wear studs, that I got as part of my graduation gift from my sister. A voice at the back of my head always…

I have often heard many stories from people on how they lost their jewellery. Someone once told me that she had a tendency to place her 9 karat gold ring on the kitchen counter top when doing household chores. One day she placed her ring on the counter top as usual but moments later she…

Friends for life Emmy and Felly had been friends for over 10 years. They met in high school and their friendship grew stronger by the years. They shared everything! Nothing happened in Emmy’s life that Felly didn’t know. The two were inseparable and each other’s best advisor and confidant. As they grew older, interests began…

Wedding rings are a note to the world “Wear your wedding ring always. It’s a constant reminder of your connection to your spouse. And a note to the world that you’re off limits.” Dave Willis The rhetorical heart-warming tales about one important piece of jewellery particularly wedding and engagement rings has become a symbol of…

  Happy Father’s Day to all fathers the world over   You are so special and wonderfully made. You are not like assembly-line products, neither are you mass-produced and it’s not by accident that you are on this planet, fathers. For a special purpose, you were all deliberately planned, specifically gifted, and lovingly positioned on…

  A marriage proposal is probably one of the most nerve-wracking things a man will do in his life. It is pretty much up there with sky-walking in Mutarazi or bungee jumping off the Victoria Falls bridge. It is a real do or die. Proposals are becoming very much a part of our culture in…

Birthdays are wonderful moments Wow wow wow! that lovely time of the year that comes to everyone. We all know that birthdays are such wonderful moments of the year, as we celebrate the greatest gift of life. It creates curiosity as it undeniably raises the hope and expectation of receiving a gift. Well, as blessed…

Whether you are after a simple chain or enough bling to be seen from space, look at everything you need to get started. Learn how to choose the right men’s neck chain design, length, and pendants to have a good feel. Whatever neck chain you are after, choose something that tells your story. An accessory…

The ultimate thrill is to understand the Big Five Artefacts/Pendants Many people go on safaris in African countries, in our case Zimbabwe/ ‘Zimboo’ to spot and take pictures of “The Big Five” animals. But Mikel Cole, in 2017, all the way from Canada, was the first person to conceptualise the enjoyable safari game drive he had…

Have you even worn an outfit and you felt like it needed a bit of something to take it up a notch? You go through your jewellery box, now you are panicking and you wish you had that pair of gold hoops you saw window shopping the other day. We all have those ‘I should…

Showing Appreciation “A person who feels appreciated will always do more than what is expected.” I am not sure who said it, but I know this is true because of how I feel when someone shows appreciation to me. It is one of the easiest equations and it never fails. When we show appreciation to…

Getting Rid of Monotonous Anniversary Presents Sometimes we tend to stick to what we know and the anniversary presents we buy tend to become monotonous. I once had a conversation with a certain lady who had come in to view some jewellery pieces at our Aurex store in March, 2020. Interesting chat it was! So,…

Saving Relationships – When The Hints Are In Sight Visit Aurex Jewellery On the floor he sat without care or fear of what people would say. All he thought of at that moment was Maria. I caught a glimpse of his bloodshot and teary eyes before he buried his head in his knees. My colleague…

Engagement Rings Help! I need to pop the question. So, you have decided to finally ask the girl who makes your heart flip ‘the question’? It is exhilarating as well as scary, I must say. As much as this tradition is age old, there is still so much mystery surrounding it. Why engage? The engagement…

Figaro chain People have always loved jewellery even in Ancient times, where it was used for religious, ornamental or social status function. Some people went as far as sacrificing jewellery for their gods and some used it as a symbol of authority. Even in this modern day and age jewellery is still very important in…

WEDDING ANNIVERSARY WHAT TO GET? Giving the gift of jewellery shows pure love and always creates an unforgettable memory. It all starts with an engagement ring right, a promise of marriage. Then the second piece of jewellery you get is a wedding ring. Years pass by and we celebrate every anniversary differently. But did you…

Rings and their meanings In addition to appreciating your beautiful rings, people can also make inferences about your personality, relationship status and lifestyle. Therefore, before putting on your rings, it is important to understand what each finger symbolizes so that you send the appropriate message to your audience. Left Pinky finger Ring on this finger…

Karat, carat????   After being in a relationship for 2 years, he proposed well, the Shona way, of saying, honey, so when do you want me to pay lobola? Do you think tete (aunt) so n so will be able to come? #diaryofanafricanbride. . . the rest was history.  Fast forward wedding preparations, we walked…

  Interesting Facts About Diamonds   Abstract Inspired to share knowledge about a natural precious stone, unveiling some of the important things that are not known Aurex Jewellery sales@aurex.co.zw   Diamonds Diamonds are valuable precious gemstones and can be passed from generation to generation hence the saying, “Diamonds are forever”. In Zimbabwe most diamonds are…

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!