Our customers’ dilemma If you have visited any one of our Aurex showrooms intending to buy a jewellery piece and it was not available in stock, or it needed to be adjusted for size, you will attest to the fact that you were advised to “come back in 10 working days”. We have witnessed first-hand…
In that perfectly curated jewellery box might be some of the most meaningful, beautiful, and possibly expensive pieces you own, but are you treating them with the utmost care? Mistakes are made easily. When you own something as precious as a piece of jewellery, you want to take care of it properly to prevent nasty…
As a Jewellery Sales Consultant, I’m often met with the question “Is this pure gold?”. This question is not an easy one to answer from a technical standpoint. Let me try and show you why I say that. Let’s start with some basic maths. Gold purity is measured in karats. This is just the unit…
Celebrating our heroes To honour those members of the armed forces who gave their lives to defend Zimbabwe the nation holds an annual day of remembrance for them. Celebrations are held at the national heroes’ acre, where fallen heroes are buried. The day is celebrated with music, dance and performances alike a from various…
Trying to figure out a ring size can be confusing, especially when you’re buying for someone else, and trying to pull a surprise. Whether you’re looking for your first ring or you’re already stacking, we’ve got your back! Our ring sizes use standard UK and US measurements. Confusingly, different countries (like the UK, France, Germany, Japan…
Your smile is your logo, we are always reminded as salespeople. It must be almost natural every time you are appeasing the ‘King’ who is the customer even when they impertinently remind you that they pay your salary. Somewhere at the back of my mind I’m thinking, yes, I need you to buy because I…
If I am to be honest, when I started work at Aurex, I was not a jewellery person. I lacked an appreciation for it. Maybe once in a blue moon I would wear studs, that I got as part of my graduation gift from my sister. A voice at the back of my head always…
I have often heard many stories from people on how they lost their jewellery. Someone once told me that she had a tendency to place her 9 karat gold ring on the kitchen counter top when doing household chores. One day she placed her ring on the counter top as usual but moments later she…
Friends for life Emmy and Felly had been friends for over 10 years. They met in high school and their friendship grew stronger by the years. They shared everything! Nothing happened in Emmy’s life that Felly didn’t know. The two were inseparable and each other’s best advisor and confidant. As they grew older, interests began…
Wedding rings are a note to the world “Wear your wedding ring always. It’s a constant reminder of your connection to your spouse. And a note to the world that you’re off limits.” Dave Willis The rhetorical heart-warming tales about one important piece of jewellery particularly wedding and engagement rings has become a symbol of…