Your smile is your logo, we are always reminded as salespeople. It must be almost natural every time you are appeasing the ‘King’ who is the customer even when they impertinently remind you that they pay your salary. Somewhere at the back of my mind I’m thinking, yes, I need you to buy because I need my salary, but you are also here because you need my product so let`s play nice. LOL, it’s such a hilarious cold war!
Let’s Make it Mutual
As a salesperson, when you walk into the shop, I’m there to kindly assist you the customer and give you as much information as possible. In short, I’m your “Google”, talk to me, tell me what you need and I advise you in the best solutions possible and give you value for your money.
So, this one time a customer walks into the Bulawayo shop, situated at Bulawayo Centre https://aurex.co.zw/stores/bulawayo/ and there goes the conversation:
Me: good day ma’am how may I assist you?
Her: I want you to fix my broken ring.
Me: I’m sorry, the extent of the damage can’t be fixed
Her: you can’t tell me that. I can take this to SA and it can be fixed you don’t know what you are doing. I want to see your manager now.
Me: (the boiling smile, hold your horses girl the customer is king)
Well the rest is history. Lol
The long and short of it, the role of a salesperson demands tonnes of patience and some natural love. Think of it this way, we are all facing some kind of a challenge in life. It’s like we are 2 trucks coming from opposite directions but need to cross each other at a bridge. If none of the drivers decides to compromise and allow the other to pass… boom a huge collision with serious damages.
Customers Know What They Want
From a Jewellery sales consultant perspective, the digital revolution has changed the power balance between sellers and buyers. Armed with information freely available at the touch of a button on our existing websites, buyers know all nitty grittier about our products, various competitors, our strengths, and our weaknesses. That changes the purpose of sales. Before the digital revolution, salespeople could make a decent living by saying, “Let me tell you why Aurex products are better than theirs.” Today that’s a sure imbalance. Customers already have an idea of strengths and weaknesses of our offerings and the competitors’. It is becoming more convenient and more objective to do their own research online.
The successful salesperson today must be a creative problem solver, not a persuader. The other side of that coin is that sales and marketing can digitally research both individual and corporate customers in a detail that some find sinister. On the contrary, I think the old war between customers and sales has softened.
We Want to Relate With You
Salespeople need to be good at building relationships. Relationship skills remain a major factor in improving sales. Salespeople must be trustworthy, affable, interesting people. But they must also be able to present the best solution to the customer’s problem.
All clashes aside, we value you, you are a gem! It is you(customer) and me(salesperson) who make Aurex a success!
