Well, we think jewellery is only for a certain class. Some people believe that it is a symbol of wealth in society because it is used as a store value. However, all these concepts are subjective because people buy jewellery for different reasons.
To some people jewellery such as rings, necklaces, bracelets and earrings are fashion statements worn to adorn oneself. We define jewellery as truly timeless decorative pieces that are worn on the body and are made from precious metals and gemstones. There are many underlying factors that can put a product out of reach of people and among them is perception.
Perception is basically the way something is viewed or interpreted. Perception can sometimes be misleading due to poor judgment and misunderstanding.
Many people consider jewellery to be out of their reach. Aurex Jewellery says “NO” to this belief. The jewellery is for everyone and it is very affordable, only the specifications are different. Do you hesitate to visit one of the Aurex jewellery stores? Don’t panic, our excellent sales team is waiting for you at our doorstep and our doors are always open to you www.aurex.co.zw
Customers tend to create their own Goliaths, looking down on themselves and believing they are unworthy, don’t belong, and most of all, they don’t have the capacity to allow trial. Aurex, as the leading jewellery manufacturer in Zimbabwe, wants to let you know that you are worthy, you belong and you can afford it, that’s why our jewellery is for everyone.
As a manufacturer, Aurex Jewellery is not rigid, customization is one of our core strengths. Bring it on, we design it and “YOU WILL SLAY ON YOUR BUDGET”.